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Thursday, 28 June 2012

Online Marketing Strategy for Newbies – 4 Steps to Success

One of the most difficult parts of starting any business is knowing where to begin. With all of the different ways you can find to start just taking your first step can be daunting. In the case of building an internet business through online marketing you can get caught in a trap of failure right from the beginning because it’s so hard to figure out how to do it the right way from the start.

To break down the process lets take a step back and look at the problem as a whole and then narrow down from there. In my opinion the best place to get your feet wet is with affiliate marketing. You can sell someone else’s product so you don’t have to create one yourself right away and the commissions are usually more or equal to the profit made by the creator.

A great way to begin affiliate marketing is by setting up little streams of traffic pulling strategies to direct people to the squeeze page of the product. By setting up these little systems in multiple places you can start making money from home on autopilot. It can be broken down into only a few simple steps:

1. First you must generate consistent free traffic that is targeted to a certain demographic range. This can be done through article marketing or creating compelling video content and submitting it to websites like The articles can be submitted to hundreds of article directories and all of these sources create backlinks that will increase your search engine rankings.

2. Once you start getting interest in your articles and videos, you then direct that traffic to your affiliate programs. Try to find products that have a high conversion ratio – that is the percentage of people who make a purchase out of the entire number of visitors.

3. As you go through this process you want to use the system to build your own list of interested prospects. Even if they don’t buy directly from the affiliate product squeeze page you should try to gather email addresses from these visitors. If you can get an email address from them you may be able to send them information about another product that they would be interested in.

4. This is how your new marketing system will work to generate income for you for years to come. The best part is that you can automate this process, once you have it set up it can become a passive income source.

The key to making successful online income streams from home is by doing something that works and implementing it over and over again in a way that is automated. In this way of marketing the traffic methods are even free. If you want to start looking for a program to follow you need to be careful, there are a lot of outdated and poorly created online marketing systems.

This article provides a rough outline of a solid marketing strategy, but you need more specific details on how to implement it. The most exiting part of working a system like this is you mostly just have to invest your time and you can generate real results from that time for years to come. That’s the best way to make money online. Creating simple but super powerful systems that once they are set up they are ready to run forever.

Tuesday, 26 June 2012

How To Use a WordPress Blog To Enhance Traffic To Your Website

WordPress blogs can be installed easily in any website and it can be used to drive traffic by writing useful posts that contain relevant information and relevant business key phrases. As we use a blog in our websites to update our prospective and existing customers about our products and services, we can also use it strategically to enhance traffic to our websites.

WordPress blogs are very easy to install in your website. You or your web designer can customize it as per your specific needs. The WordPress admin interface is so handy to use that it hardly takes few minutes to write and publish a new post. But it is important to know how to use your blog for search engine optimization and to drive traffic to your website.

Four important things you need to show on your blog are recent posts, archives, categories and comments. Every new post you generate through the WordPress admin must be done strategically as search engines consider it as a new page on your website with a distinct link. Hence, it is vital to understand the importance of the title you select for your blog post. You can easily customize the titles of the posts in WordPress blog in a way that only title comes in the new post link and not the date or category of posts. You can even include business key phrases in the title of the post. For this, you must write a post that contains useful information on the services or products you want to promote. Title must be selected accordingly.

As it is not easy to update content on your website regularly, writing new posts serve that purpose. You can target new keywords through the blog posts. What you need to do is to write relevant content including these keywords and link them with the appropriate page of the website. It serves dual purpose. First, you help your customers to know more about the services you provide and second, you make search engines to see the appropriate interlinking with targeted keywords on your website. You can also target long tail keywords through blog posts as it is not easy to target these keywords through main pages of your website. This way you can drive traffic to your website through WordPress blog.

Try a WordPress blog to drive traffic to your website through strategic writing in your posts and to keep your targeted customers updated through relevant information about your products and services.

Friday, 22 June 2012

Benefits of Home Business

Running an online home business has many benefits. If you are considering researching home business ideas, here are a few of the positive things about starting a home business online.
- An online home business is very easy to start. Previously if you were to start a home business it would involve a lot of planning and work to get your business successfully off the ground.
Nowadays, with the internet that is no longer the case, as anyone with an internet connection can start an online home business.
Affiliate marketing is a good example of how easy it is to start an online business. You can join an affiliate program and be promoting your product online literally in a few minutes.
- The start-up costs are very low. It is not going to cost you much money at all, although costs will vary depending on the type of home business you start.
Affiliate programs are free to join and many residual income opportunities will cost you less than $100 to get started. If you choose to do other things like article writing or blog posting these will not cost you any money at all.
- You can outsource what you can’t do yourself. If you are new to working online you will not yet have mastered the internet marketing skills required to promote a business. But you don’t have to worry about that as it is easy to find people to do things for you at a reasonable price.
Fiverr is a great website where you can hire people for five dollars per project and Easy Outsource and Odesk are other websites where you can hire employees.
- You have the opportunity to earn unlimited income. Your goal no doubt is to make as much money as you can.
You know exactly what your monthly salary is when you have a job and this makes it easier to budget and plan your life, however, it does not make is easy to achieve your dreams.
With an online home business you can make as much money as you want. Once you are making money with your first website you can then increase your income by starting another one and so on. There is no limit to what you can do online.
Consider working with people to make money through joint ventures as well as earning off the efforts of others with network marketing opportunities.
- You don’t need high skill levels. To start and run a successful online home business does not mean that you need to have a college education
Whilst you will need to master some internet marketing skills to drive traffic to your site, anyone can learn these if they are prepared to spend the time working at it.
The above a just some of the many benefits of having an online home business. It is very easy and cheap to start an online business from home and with work can be very profitable.

Thursday, 21 June 2012

Home Business Heroes!

Hi there,
I want to share with you my new campaign for working at home. If you work from home or have a home business, WE WANT YOU! To take a photo of yourself working away! Whether you work from your home office, your living room, your bedroom or garden, we want your lovely faces to spruce up our Pinterest page! Check out our progress so far at
In return, we’ll pop a little bio that you submit to us with your photo so people can look you up :-)
Thanks and get snapping!

Wednesday, 20 June 2012

Improving Traffic After Googles Panda Update

The recent Google Panda update has raised the bar not only for SEO experts but also for web designers. It’s getting tougher and tougher to rank well and that means that you really have to pay attention to all designing and Google ranking factors. When we do this, search engines rewards us because we are rewarding our audience and providing them with the information and experience they are looking for. The following points will help you to make your website panda proof:- 

1.Content is key:The Panda algorithm update emphasizes providing assurance only on websites that contain unique and useful content. This will help users better find content relevant to their search. If you provide web page content that is unique, relevant, high quality and preferably 1000+ words, your site will likely be rewarded with improved rankings and therefore, increased traffic. 

2.Above the fold design: Narrowing your header images, removing header banner images and pushing more content onto the top of your site will help with Panda. 

3.Web Page indexing: A website with more than 100 web pages and maximum pages indexed by Google would be considered as a Panda friendly website. 

4.Page rank: Page rank is still one of the most important factors. PageRank is an independent measure of Google’s perception of the quality/authority/credibility of an individual web page. It does not depend on any particular search phrase. Google conveniently reports this as a number from 0-10 (10 being the best). 

5.Check your Domain registration: Domain registration for five years helps to enhance authority points. This is a small tip, but every little bit helps. 

6.Webmaster tools: It enables webmasters to get a better idea of what Google “thinks” about their web sites, how the Google “spider” sees them, and what improvements could be made. 

7.Social media proof: Google Panda takes social media trends seriously and content that is loved by social media sites like Twitter and Facebook gets better position in search engines. 

8.Optimize for Fast Load Times: Avoid flash, single background images in the website. Google tends to favor sites that are snappy, quick, and fast.

Tuesday, 19 June 2012

Don't get Scammed with Online Business!

The Internet offers you many opportunities to start a business and make some extra money. If you set things up properly, you can not only have a side business which will put a little bit of extra cash in your pocket, you can have a full-time business that will quickly surpass the amount of money that you’re making at your job. Of course, it does require that you approach it in the proper way and that you treat it like a business, from start to finish. That being said, here is how to start a small business online to make some extra money and to get your feet wet in the online marketplace.
Although you certainly do have many different options available to you as to how to reach your customers, one of the easiest things that you can do is to use an online marketplace that is already established. One of the more popular of such marketplaces is eBay. It is possible for you to make money by using this auction website if you set things up properly. As a matter of fact, there are many people who earn their full-time living on eBay and they continue to grow their business in some rather unique ways.
That isn’t to say, however, that the only thing that is necessary to start an eBay business is to find things in your garage that are no longer wanted. Yes, it is possible for you to sell those items to get a little bit of cash flow going but eventually, you’re going to run out of things to sell. What do you do when you reach that position and find that you can continue to sell but you’re out of products? That is where you turn to wholesalers, drop shippers and others that can warehouse the products for you and ship them once you make the sale.
As a matter of fact, people are using the drop shipping technique to sell on eBay and other online websites each and every day. It is something that can help you be successful very quickly and once you get started, you would be surprised with how far you are able to take it. You do need to have a business license to get connected with the legitimate drop shipping companies and you will need to establish a relationship with them so that it is mutually beneficial.
As your business continues to grow online, you will find that there are many things that can be done which will assist you in being successful. One of the most important things for you to consider, however, is that you must treat your customers like gold. This is not only true on auction websites where they are able to give immediate feedback but it is true, regardless of where you are selling. If you treat your customers properly, they will recommend you and you will get a reputation that will help to drive your business well into the future.

Thursday, 14 June 2012

Driving Traffic to your Blog or Site - Jargon Free!

In today's uber-competitive and ever-growing online business industry, getting traffic to your site can mean the difference between having your company flop so hard that you lose everything, or, quite conversely - having it blossom and potentially gaining a host of new clients!

So the first step is simple (assuming you've already got your business a webpage of it's own).
You advertise it. 
Now I don't mean spam other businesses or your Facebook friends with links saying 'click this, click this!'. I think we can all agree that's just bad etiquette. Instead, it's good to start by finding other similar businesses or blogs online within your niche or expertise. Do they have a forum? Do they allow comments on their page? 
If so - why not read what others in your business area are talking about, and what the latest news is within your niche? Engage others and maybe have a discussion on your opinions and feelings on whatever topic it is that you're talking about. Most forums and blogs that allow you to comment have a simple set-up when you write your post. They'll ask for your name, your e-mail address and then they'll ask (and this is the important bit) for your website. This is where the magic happens. You will link back to your website here, and then others can choose to click that link if they wish. This is called 'Back-linking'.

Back-linking plays a very important role in online business; especially if you're running a business from home or utilising a blogging platform (which I assume you are, since you're reading my blog right now).
I won't go into the small and frivolous details of it, but the reason you'll want to back-link is because of something called 'SEO' (Search Engine Optimisation).
What SEO means, for you - is that search engines, such as Google or Bing will check your website every day, and automatically check how many back links your site has leading to it (from other sites or forums) and put simply - the more back-links you have; the higher your website will rank when people search for whatever business it is you run.

For example, say you're running a home business like I am, and that your business sells stationary to other businesses or individuals. If you've been commenting and posting on other websites, linking your own - then Google will see this and put you higher up on the search page every time somebody searches for 'Home stationary company' or 'Home business stationary' and other combinations of whatever it that your business site is about.

So remember, the key to getting views on your site - which in turn mean more customers or clients, is first finding other similar businesses and engaging people that are interested in your niche.

Monday, 11 June 2012

Twitter Radio

Video killed the radio star, but now it seems radio's been resurrected in the form of 'The Social Radio'.

The social radio is a brand new app available for android and iphone that links to your twitter account and will read out your updates from your twitter feed in a robotic voice (male or female, depending on your choice) . This means you can now stay informed on all the latest news in situations that, before now, made it impossible to sneak a glance at your smartphone. You can now stick on a pair of headphones, walk down a busy street and not have to bump into everyone as a voice reads out your timeline, trending topics and search results. As well as being able to drive your car, do the dishes or mow the lawn you'll be safe in the knowledge that you're staying in the know, thanks to this new audio advancement.

The app also allows you to listen to your music at the same time and can translate foreign tweets into english. The potential for this app makes it a must have for anyone wanting to stay abreast in the field of social media.

On a side note however, you may be tempted to reevalutate who you're following, you don't want to be in a meeting when suddenly the boss's big speech is interrupted by a voice announcing to the room "I love shopping! tweets Paris Hilton". Awkward!

The Social Radio:

Friday, 8 June 2012

Twitter: A Labour of Love

With Twitter flying high and becoming the preferred choice for social networking alongside marketing and advertising, can anybody use this to gain additional income?
To build a business on Twitter is not the easiest thing in the world to do but there are many courses that can provide handy hints and pointers that will help you to no end in the long-run. Courses that provide these invaluable tools are the secret to kick-starting your dream into a viable business. To create your business and turning your dreams into a reality, I would strongly recommend an online course, ranging from videos and tutorials to live webinars and even workshops.
The perks and advantages of Twitter as a platform for new businesses are astounding. Once, you had to invest a lot of time and money in placing advertisements in printed media, rely upon word of mouth and spend copious amounts of time agonising over the reception of your organisation. Twitter has truly reduced all of these factors. Creating your place in the world of business using Twitter is one of the largest and if not most priceless advantage to your organisation. With numerous ways to build a base on Twitter your reach can be potentially international, using the various tools and applications available to entrepreneurs. Communication with your audience and clients is key and helps to promote your business ant Twitter is rapidly becoming the online version of ‘word of mouth’. There are many applications that can assist effective and quick communication that can really highlight your business in an extremely positive way.
Twitter is a great way to start turning your business dreams into a reality. And keep in mind, there are various social media platforms that can emphasise and complement your Twitter page. All you need is a dream, a little faith and commitment to have faith in your dream.